Publishers’ revenue depends on various factors such as website content, user profile and placement of ads. Revenue of publishers is calculated by multiplication of number of impressions and eCPM (effective cost per mille). eCPM value of an ad slot depends on number of ad clicks, impressions and conversion rates. Each ad slot is being sold separately in a real-time auction to interested advertisers. This provides publishers to make maximum revenue from their content. Besides providing ads only, with experience of working a great many of websites, Reklam9 uses revenue-increasing optimization techniques, and also offers consultancy about utilization and placement of the ads.